Why This Role Matters
This role would own how Liso grows and retains its community of artists, creators, and partners, building the lifecycle programs and growth loops that turn early traction into durable momentum.
Responsibilities
Design and run lifecycle marketing programs covering onboarding, activation, retention, and re-engagement.
Identify and test growth loops appropriate for a relationship-driven marketplace.
Partner with Product and Marketplace Operations on growth-relevant features.
Own growth and retention metrics and reporting.
Build repeatable, scalable growth processes and playbooks.
Minimum Qualifications
4+ years in growth marketing, lifecycle marketing, or a related growth role.
Demonstrated experience designing and running lifecycle or retention programs.
Strong analytical skills and comfort with growth metrics.
Experience operating with limited resources in an early-stage environment.
Preferred Qualifications
Experience with marketplace or community-driven growth models.
Experience in music, media, or creator-economy products.
Familiarity with lifecycle or CRM tooling.
Required Skills
Lifecycle marketing, growth experimentation, retention analytics.
Preferred Skills
CRM or marketing automation tooling, marketplace growth loops, SQL or analytics.
Required Experience
4+ years in growth or lifecycle marketing.
Preferred Experience
Experience growing an early-stage marketplace or community product.
What Success Could Look Like
First 90 days: documented lifecycle and retention program with initial experiments underway.
First 180 days: measurable impact on activation and retention metrics.
Education
No specific degree is required. We weight demonstrated experience, judgment, and outcomes over credentials.
Work Authorization
Must be authorized to work in the United States. Liso does not currently sponsor employment visas.
Travel
Minimal. Occasional travel for team offsites, industry events, or partner meetings may be requested.
